Chapter News - Volusia/Flagler Chapter of FPRA (Florida Public Relations Assn.)

	Members socialize, speed network at December meeting In December, members and guests of the Volusia/Flagler Chapter of FPRA started the holiday season off with some speed networking at the Halifax River Yacht Club. Pam Hamlin gets acquainted with guest Tyler Stover from the Halifax Humane Society. Lori Campbell Baker, APR, visits with Lewis Clark from Florida Hospital. “The Art of PR” discussed at Nov. 8 FPRA Meeting Managing public relations for a not-for-profit like the Museum of Arts & Sciences presents challenges and opportunities for professionals who are tasked with wearing many hats. Rene Bell Adams shared some of her tools of the trade during the November membership meeting at the museum. Tapping into a broad network of resources – whether they’re community contacts or grant opportunities – is key for practitioners on tight budgets. Strategically implementing social media initiatives can also garner big returns with little financial investment. While we often use words to communicate a message, artists like Perego rely on images. He explained that images are powerful tools used to create unforgettable moments. Sharing a sampling of his mural work, we discovered those moments can be found while visiting a busy Port Orange dental office, driving on I-95 in Delray Beach or walking in historic downtown DeLand along Rich Avenue. Perego also uses performance art to inspire creativity in others throughout the community. Introducing Cindi Brownfield, APR Chapter President Tangela Boyd (right) congratulates the chapter's newest APR, Cindi Brownfield (left). A former journalist, Cindi is the director of news and media relations at Stetson University. AAA executive discusses teen driver safety at October luncheon About 5,000 teens die each year due to traffic crashes. Another 250,000 teens suffer from injuries as a result of traffic crashes. With its long history of being the motorists’ advocate, the American Automobile Association wanted to create the leading teen driver safety website for parents to help improve teen driver safety. Carol McKee, director of AAA Association Communication, recently shared the vision of the Keys2Drive campaign with members of the Volusia/Flagler Chapter of the Florida Public Relations Association. Users of TeenDriving.AAA.com can customize their visit by state. They can also select which phase of the driving experience their teen is in. The goal of the site is to offer solutions for parents who are guiding and supporting their teen drivers. Using tools such as search engine optimization and paid search and display advertising, the campaign’s target audience is men and women ages 35 to 55, as well as key media. AAA also promotes the campaign through media outreach, partnerships, social media and local club promotions. Currently, the site is seeing 50,000 to 60,000 visits a month. More than half of the traffic is organic (non-paid). The site is also generating 110,000 search impressions a month with 13,000 backlinks. Local Image Golden Image Award Winners Public Relations Programs: SPECIAL EVENTS Golden Image Award 2010 Daytona Repave Daytona International Speedway Leonardo Santiago, Senior Director of Public Relations Andrew Booth, Senior Manager of Media Relations Public Relations Programs: PROMOTIONAL/MARKETING Award of Distinction The Power of 10 Halifax Humane Society Bryan Williams -- Development Director, Halifax Humane Society FPRA State President Jennifer Moss, APR, CPRC, awarded her annual President’s Awards. The Volusia/Flagler Chapter was recognized for Chapter Administration. Tourism officials responded to crisis with honesty, transparency In the weeks following the Deepwater Horizon crisis, state tourism officials worked to maintain authenticity, transparency and honesty with their customers. Kenneth Morgan, public relations manager with Visit Florida, discussed many of the tools used to encourage tourists to visit the Sunshine State during the chapter's Sept. 14 meeting. Combining traditional television and radio campaigns with online and social media initiatives, Visit Florida continued to showcase the state as an attractive tourist destination following the oil spill. Chapter president, members honored at FPRA state conference Chapter President Mary Dorn, APR, was named FPRA Member of the Year for her “outstanding leadership, demonstrated enthusiasm, extraordinary involvement and loyal support“ by state association President Sheridan Becht, APR, during the annual state conference in Naples Aug. 10. The chapter received additional recognition when member Jo Lynn Deal, chief communications officer for Community Partnership for Children, received an award of distinction for a community relations campaign supporting the agency's mentor program. Additionally, Volusia County Government employees Pat Kuehn, APR, CPRC, and Betty Holness received an award of distinction for “Volusia Counts,” the census awareness campaign they spearheaded earlier this year. Congratulations to Mary, Jo Lynn and Pat for a job well done! Making social media a part of your daily routine Tyler LeCompte, operations manager for Daytona Employment, spoke about social media to the Volusia/Flagler Chapter of the Florida Public Relations Association at its July meeting. He is co-owner in several other ventures including a video marketing company called MeHype. LeCompte presented “Integrating Social Media with Public Relations Daily.” The speaker’s no-nonsense advice was to pay attention to who you are, and “listen, listen, listen” before jumping into blog conversations, the same as you would after personal introductions. The purpose of a blog, he says, is to make you a trusted resource before potential clients or customers visit your Web site. Before driving people from a blog to a site, it is important to ensure the Web site is search engine optimized – so search engines can find it. Although his Blackberry reminds him frequently to check on his more active posts among the estimated 2,700 social media platforms available, LeCompte says it’s not necessary for every person to be that vigilant. “You don’t have to be there every minute, but it’s bad if you’re not there when people are talking about you,” LeCompte explained. NASA news chief shares communications challenges during June meeting Not knowing when the end of the space shuttle program will really be has proven to be quite the communications challenge for NASA, according to Allard Beutel, news chief in Media Services for External Relations at Kennedy Space Center. While the end of the program will come no sooner than November, it's still uncertain when the final launch will be. Thousands of employees are waiting for information that can help them make life decisions. The world is waiting to hear what will become of the space program after the shuttle. There are lots of moving targets, he said. Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA) P.O. Box 9748, Daytona Beach, FL 32120 Webmaster _{Site hosted by FarReach}

Members socialize, speed network at December meeting

In December, members and guests of the Volusia/Flagler Chapter of FPRA started the holiday season off with some speed networking at the Halifax River Yacht Club.

Pam Hamlin gets acquainted with guest Tyler Stover
from the Halifax Humane Society.

Lori Campbell Baker, APR, visits with Lewis

Clark from Florida Hospital.

“The Art of PR” discussed at Nov. 8 FPRA Meeting

Managing public relations for a not-for-profit like the Museum of Arts & Sciences presents challenges and opportunities for professionals who are tasked with wearing many hats. Rene Bell Adams shared some of her tools of the trade during the November membership meeting at the museum. Tapping into a broad network of resources – whether they’re community contacts or grant opportunities – is key for practitioners on tight budgets. Strategically implementing social media initiatives can also garner big returns with little financial investment.

Perego While we often use words to communicate a message, artists like Perego rely on images. He explained that images are powerful tools used to create unforgettable moments. Sharing a sampling of his mural work, we discovered those moments can be found while visiting a busy Port Orange dental office, driving on I-95 in Delray Beach or walking in historic downtown DeLand along Rich Avenue. Perego also uses performance art to inspire creativity in others throughout the community.

Introducing Cindi Brownfield, APR

cindi&tangela
Chapter President Tangela Boyd (right)
congratulates the chapter's newest APR, Cindi
Brownfield (left). A former journalist, Cindi is the
director of news and media relations at
Stetson University.

AAA executive discusses teen driver safety at October luncheon

About 5,000 teens die each year due to traffic crashes. Another 250,000 teens suffer from injuries as a result of traffic crashes. With its long history of being the motorists’ advocate, the American Automobile Association wanted to create the leading teen driver safety website for parents to help improve teen driver safety.

Carol McKee, director of AAA Association Communication, recently shared the vision of the Keys2Drive campaign with members of the Volusia/Flagler Chapter of the Florida Public Relations Association.

Users of TeenDriving.AAA.com can customize their visit by state. They can also select which phase of the driving experience their teen is in. The goal of the site is to offer solutions for parents who are guiding and supporting their teen drivers. Using tools such as search engine optimization and paid search and display advertising, the campaign’s target audience is men and women ages 35 to 55, as well as key media. AAA also promotes the campaign through media outreach, partnerships, social media and local club promotions.

Currently, the site is seeing 50,000 to 60,000 visits a month. More than half of the traffic is organic (non-paid). The site is also generating 110,000 search impressions a month with 13,000 backlinks.

Local Image Golden Image Award Winners

Public Relations Programs: SPECIAL EVENTS

Golden Image Award

2010 Daytona Repave

Daytona International Speedway

Leonardo Santiago, Senior Director of Public Relations

Andrew Booth, Senior Manager of Media Relations

Public Relations Programs: PROMOTIONAL/MARKETING

Award of Distinction

The Power of 10

Halifax Humane Society

Bryan Williams -- Development Director, Halifax Humane Society

FPRA State President Jennifer Moss, APR, CPRC, awarded 
her annual President’s Awards. The Volusia/Flagler 
Chapter was recognized for Chapter Administration.

Tourism officials responded to crisis with honesty, transparency

kennethmorgan

In the weeks following the Deepwater Horizon crisis, state tourism officials worked to maintain authenticity, transparency and honesty with their customers.

Kenneth Morgan, public relations manager with Visit Florida, discussed many of the tools used to encourage tourists to visit the Sunshine State during the chapter's Sept. 14 meeting.

Combining traditional television and radio campaigns with online and social media initiatives, Visit Florida continued to showcase the state as an attractive tourist destination following the oil spill.

Chapter president, members honored at FPRA state conference

dorn member of the year

Chapter President Mary Dorn, APR, was named FPRA Member of the Year for her “outstanding leadership, demonstrated enthusiasm, extraordinary involvement and loyal support“ by state association President Sheridan Becht, APR, during the annual state conference in Naples Aug. 10.

The chapter received additional recognition when member Jo Lynn Deal, chief communications officer for Community Partnership for Children, received an award of distinction for a community relations campaign supporting the agency's mentor program.

Additionally, Volusia County Government employees Pat Kuehn, APR, CPRC, and Betty Holness received an award of distinction for “Volusia Counts,” the census awareness campaign they spearheaded earlier this year.

Congratulations to Mary, Jo Lynn and Pat for a job well done!

Making social media a part of your daily routine

Tyler LeCompte, operations manager for Daytona Employment, spoke about social media to the Volusia/Flagler Chapter of the Florida Public Relations Association at its July meeting. He is co-owner in several other ventures including a video marketing company called MeHype. LeCompte presented “Integrating Social Media with Public Relations Daily.”

The speaker’s no-nonsense advice was to pay attention to who you are, and “listen, listen, listen” before jumping into blog conversations, the same as you would after personal introductions.

The purpose of a blog, he says, is to make you a trusted resource before potential clients or customers visit your Web site. Before driving people from a blog to a site, it is important to ensure the Web site is search engine optimized – so search engines can find it. Although his Blackberry reminds him frequently to check on his more active posts among the estimated 2,700 social media platforms available, LeCompte says it’s not necessary for every person to be that vigilant.

“You don’t have to be there every minute, but it’s bad if you’re not there when people are talking about you,” LeCompte explained.

NASA news chief shares communications challenges during June meeting

beutel Not knowing when the end of the space shuttle program will really be has proven to be quite the communications challenge for NASA, according to Allard Beutel, news chief in Media Services for External Relations at Kennedy Space Center. While the end of the program will come no sooner than November, it's still uncertain when the final launch will be. Thousands of employees are waiting for information that can help them make life decisions. The world is waiting to hear what will become of the space program after the shuttle. There are lots of moving targets, he said.

Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA)

P.O. Box 9748, Daytona Beach, FL 32120

Webmaster