Great Communicator
June 12, 2007

 
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Late Sgt. Al Tolley honored as FPRA's 8th Annual Great Communicator

 

Al Tolley, former Daytona Beach Police PIOLongtime Daytona Beach Police Department Public Information Officer Al Tolley, who died of cancer last August, was selected as winner of the 8th Annual Great Communicator Award by the Volusia County Chapter of the Florida Public Relations Association. The award was presented to Tolley's wife, Jeanne Tolley, and daughter, Amy Tolley, at FPRA Volusia Chapter's June meeting.

 
A police officer since 1979, Tolley began his work in public information as an officer assigned to the community relations division of the Daytona Beach Police Department in 1989. He was named the department's public information officer (PIO) in 1992. Five years later, he was promoted to sergeant and returned to the patrol division, but later returned to the PIO position. He died last summer after a short battle with cancer.
 
"Al was a man of honesty and integrity who plied the craft of public information in a straightforward and to-the-point manner. He combined his savvy as a skilled police officer with a quick wit and unbridled sense of humor," Volusia County Community Information Director Dave Byron, APR, wrote in the nomination for the award.
 
"Respected by his co-workers, city officials, fellow public information officers and members of the media alike, Al Tolley served his profession and his community well and is fondly remembered by all who knew him," added PR consultant Kate Holcomb, APR, in the nomination.
 
The Great Communicator Award is presented annually to a public relations professional who has demonstrated strong communications skills and service to the community. FPRA is a professional organization dedicated to developing public relations practitioners who utilize ethical practices to enhance the public relations profession. Some of the proceeds from this event will be used to make a charitable donation in Sgt. Al Tolley's name.
 

Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA)

P.O. Box 9748, Daytona Beach, FL 32120

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