Visibility Is the New Resume: Personal Branding & LinkedIn Strategies for Communications Professionals

In today's crowded digital landscape, having a personal brand is no longer optional. It can also be one of your most valuable professional assets. 

Join Mindi Zissman, founder of Zissman Media, Inc. Magazine columnist, executive ghostwriter, and personal branding strategist, for an interactive virtual masterclass on how professionals (you and the executives you work with!) can elevate their visibility, influence, and impact on LinkedIn in 2027.

Mindi has spent more than two decades helping executives, business leaders, and industry experts transform their knowledge into thought leadership that builds trust and drives business growth. 

Whether you're looking to increase your visibility, attract clients, advance your career, become a recognized thought leader, or help your clients do it, this masterclass will provide actionable strategies you can implement immediately.

About the Speaker

Mindi Zissman is the President of Zissman Media, a B2B content firm specializing in the risk, insurance and compliance industries. Mindi started Zissman Media in 2004 to be the voice of her clients, expressing their industry expertise through thought leadership. Mindi was named to the 2026 Inc. Magazine Female Founders 500 list and is a contributor to INC Magazine. You can find Mindi here.

Register for the event.

2026-2027 Board of Directors

Lauren Wiseman, Chapter President - Media Relations Specialist, Brown & Brown Insurance

Michelle Bartlome, President-Elect - Communications Manager, AdventHealth

Tangela Boyd, Immediate Past President - Digital Marketing Manager, Daytona Beach Area CVB

Mike Springer, VP of Finance - Public Information Officer, City of Port Orange

Seth Robbins, VP of Public Relations - Director of Executive Communications, Embry-Riddle Aeronautical University

Sharon Harlow, Secretary - Communications Specialist, Daytona Beach Area Convention and Visitors Bureau

Chris Graham, APR, CPRC, VP of Accreditation, Communications Manager, AdventHealth

Sasha Staton, VP of Member Services - Communications Manager, Back Porch Communications

Vicki Karr, VP of Communications - Public Information Officer, Volusia Sheriff’s Office

Danielle FitzPatrick, VP of Digital Services - Regional Media & Communications Coord., St. Johns River Water Mgmt. District

Erika Wilson, VP of Student Services - Instructor of Mass Communications, Bethune-Cookman University

Dr. Salvador ‘Ray’ Victor, Student Faculty Advisor (VISIONS), Professor, Bethune-Cookman University

‍ Melissa Bergman, VP of Programs - Public Affairs Director, St. John's County Clerk of the Circuit Court & County Comptroller

Mary Dorn, APR, VP of Special Events - Mary Dorn Communications Consulting

‍ ‍Georgia Turner, Senior Advisor - Executive Director, West Volusia Tourism Bureau

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