Exclusive Behind-the-Scenes Tour of Jackie Robinson Ballpark Renovations
Marketing, advertising and public relations professionals will get an exclusive look inside one of Volusia County’s most significant sports facility projects during a special professional development event June 18 at historic Jackie Robinson Ballpark.
The Volusia/Flagler Chapter of the Florida Public Relations Association (FPRA) and the American Advertising Federation (AAF) – Daytona Beach will present “Behind the Scenes: Daytona Tortugas Renovations at The Jack” from 11:30 a.m. to 1 p.m. on Thursday, June 18.
The event will feature presentations from Jim Jaworski, president and general manager of the Daytona Tortugas, and Logan LeCras, club services manager, who will discuss the organization’s marketing, public relations and fan engagement strategies, as well as the impact of the ongoing $32 million renovation project.
Attendees will enjoy lunch in the new Player Development Facility before touring the state-of-the-art, two-story complex. The facility includes player locker rooms, a training complex, batting cages, administrative offices, a boardroom, the Jackie Robinson Museum and the Daytona Beach Club, a premium event venue featuring suite-style accommodations and an outdoor terrace for both game-day experiences and private events.
Participants will also receive an update on improvements currently underway throughout Jackie Robinson Ballpark Stadium as part of the extensive renovation project designed to enhance the experience for players, fans and community partners.
The event offers a unique opportunity for communications, marketing and advertising professionals to gain insights into how a professional sports organization leverages branding, public relations, community engagement and facility development to strengthen its presence and connect with audiences.
Jackie Robinson Ballpark is located at the intersection of City Island Parkway and Orange Avenue in downtown Daytona Beach, across from the Volusia County Courthouse Annex.
Space is limited. Professionals interested in sports marketing, public relations, branding and community engagement are encouraged to attend.
2025-2026 Board of Directors
Tangela Boyd, Chapter President - Digital Marketing Manager, Daytona Beach Area CVB
Lauren Wiseman, President-Elect - Media Relations Specialist, Brown & Brown Insurance
Sasha Staton, Immediate Past President - Communications Manager, Back Porch Communications
Jennifer Roberts, VP of Finance - Owner, Back Porch Communications & Co-Founder of Boss Lady Community
Mary Dorn, APR, VP of Public Relations - Digital Marketing Consultant, Mary Dorn Communications Consulting
Destiny Wiggins, Secretary - Public Safety Public Information Officer, City of DeLand
Chris Graham, APR, CPRC, VP of Accreditation - Communications Manager, AdventHealth
Sasha Staton, VP of Member Services - Communications Manager, Back Porch Communications
Mike Springer, VP of Communications - Public Information Officer, City of Port Orange
Danielle FitzPatrick, VP of Digital Media - Regional Media & Communications Coord., St. Johns River Water Mgmt. District
Sara Withrow, VP of Student Services - Donor Communications Officer (DCO), The Nature Conservancy
Dr. Salvador ‘Ray’ Victor, Student Faculty Advisor (VISIONS), Professor, Bethune-Cookman University
Cindi Lane, APR, VP of Programs - Public Information Director, Florida Department of Transportation
Andrew Booth, Senior Advisor - Communications Director, Daytona Beach Area CVB
-
Membership
Being a member of FPRA offers a ton of benefits including professional and leadership development, networking opportunities and career advancement.
-
Accreditation
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Events
Find out about upcoming events including professional development, luncheons or webinars that are free to FPRA members!