February Professional Development Luncheon
2020 Focus: Maximizing Your Media Coverage – Featuring Kate Barth, Senior Public Relations Manager, Carlton Fields, a national law firm
2020 Focus: Maximizing Your Media Coverage – Featuring Kate Barth, Senior Public Relations Manager, Carlton Fields, a national law firm
2020 Focus: Maximizing Your Media Coverage – Featuring Kate Barth, Senior Public Relations Manager, Carlton Fields, a national law firm
Thursday, February 6, 2020
11:30 am to 1 pm
Daytona Beach International Airport – McGee Room
Organizations are increasingly engaging in PR, content marketing, and media outreach and as a result, securing media coverage is becoming more difficult as reporters are pressed for time and chased for attention. In fact, in a recent study sponsored by The Associated Press and ExpertFile, journalists surveyed said that it takes approximately two hours to identify and secure an expert source for an interview. One in five journalists receives more than 100 story pitches per week.
Kick-off 2020 by discovering key tactics used to maximize your media coverage. Eight-time award-winning PR strategist Kate Barth will share tips on how you can help journalists cut through the clutter and ultimately increase your chances for securing media placements. Kate will also share tips on how to leverage your strategic media efforts inside and outside your organization.