January Professional Development Luncheon

from $20.00

Rebranding AdventHealth – Featuring Steven Jenkins, VP, Strategy and Marketing AdventHealth Central Florida Division, North Region

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Rebranding AdventHealth – Featuring Steven Jenkins, VP, Strategy and Marketing AdventHealth Central Florida Division, North Region

Thursday, January 9, 2020

11:30 am to 1 pm

Holiday Inn LPGA - 137 Automall Circle, Daytona Beach

Please join us for a rare opportunity to glimpse behind a highly successful rebranding campaign for one of Florida’s most iconic brands.  What led to the rebranding? How did the health system plan and execute the campaign? What “lessons learned” arose from their work?